Effective Date: December 3, 2020
We may modify this Policy at any time. All changes will be effective immediately upon posting to the Sites.
If you use any of the Sites, you must comply with our Terms and Conditions (“Terms”).
1. CATEGORIES OF PERSONAL INFORMATION WE COLLECT
We may collect the following categories of information:
Identifiers such as first name, last name, alias, unique personal identifiers, online identifiers including usernames for Social Media, internet protocol address (“IP Address”), account username and password.
Contact Information, including postal address (street address, city, state, postal zip, country), telephone number, and email address.
Customer Records, including bank account number, tax identification number, credit card or debit card number and signature.
Demographic Information, including age, gender, status as a teacher or a student, and veteran or military status.
Commercial Information, including products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Device and Usage Information, including browsing history, search history, and information regarding a consumer’s interaction with an internet website, application, or advertisement, operating system, platform and device type.
Location Data, through GPS or browser.
Employment Information, including professional or employment-related information from job applicants.
Inferences, drawn from any of the information identified in this section to make recommendations based on the consumer’s preferences.
This Policy does not apply to any publicly available information.
2. CATEGORIES OF SOURCES
We may collect information from the following categories of sources:
Directly From You. We collect Personal Information that you provide directly to us to use certain features of the Sites, for example, to create online accounts, purchase products or services, contact us via email, phone, or our Contact Us form (where we may retain the content of your message and our response), submit job application materials, receive or request data from us (e.g., catalogs and newsletters), and respond to communications from us (e.g., surveys and promotional offers).
Company Accounts. To create an online account with the Company, you must submit your name and email address, and create a password. This data is used to populate a profile within your account.
Order & Payment Data. When you make a purchase online, we use a third-party payment processor to help us facilitate payment. We do not receive your credit card, debit card or other financial information when you make a payment- such information is provided directly to the payment processor. However, we do receive information about your purchase and your contact information (e.g. name, email address, mailing address, phone number).
Marketing Communications. If you opt-in to receive marketing communications from us, you must submit your name, email address, mailing address, and phone number. We use this data to send you promotional and other electronic and hardcopy communications. We may use third parties or service providers to deliver communications to you.
Feedback. When you provide comments or feedback about our Sites, the content on the Sites, or our products or services (“Feedback”), we will not treat that Feedback as confidential and we may use that Feedback for any purpose in our sole discretion so long as it does not personally identify you. Feedback will be used without attribution or compensation to you.
Giveaways, Sweepstakes & Contests. We may offer giveaways, sweepstakes or contests. To participate you must submit certain data, which may include your first and last name, email address, phone number, physical address (street address, city, state, postal/zip, country), Instagram name, confirmation that you are over 18 years of age, and other Personal Information. Data collected via giveaways, sweepstakes and contests will be (i) used to contact you with promotional and related communications, (ii) shared with third parties and/or service providers, and (iii) subject to additional terms provided to you at such time.
Business Contracts with Us. When a business contracts directly with us for the purchase of our products or services, we may collect the business contact information of those involved.
Personal Information Collected Automatically. We automatically collect certain information from you when you access our Sites.
Account Activity. We may collect data about how you use (i) your online account, and (ii) the Sites when you are logged into your account. We may combine data automatically collected from you with other Personal Information about you.
What are cookies and web beacons/pixel tags? A cookie is a small text file that our Sites save onto your computer or device when you use the Sites that provides us certain information about your activities. Cookies allow the Sites to remember your actions and preferences and recognize you or your browser. Web beacons / pixel tags are small graphics on a webpage that monitor your activity when viewing a webpage.
- make our Sites function properly;
- provide personalized experiences;
- tailor our interactions with you, including remembering the information that you have already provided to us;
- help with our marketing efforts;
- provide us with valuable data and statistics about the usage and effectiveness of our Sites and to help us improve our Sites; and
- help us improve our services.
What type of information do Cookies collect? The Cookies on our Sites may collect information such as:
- the IP addresses assigned to the computers and other devices you use;
- your internet service provider;
- the device ID number;
- approximate geographic location;
- the Sites’ pages visited or clicked on;
- the date and time you visited the Sites, and the amount of time spent on the Sites;
- your operating system, browser type, search requests, and other similar information;
- the websites you access before and after visiting the Sites, and
- data related to how and when you use the Sites.
We may combine information from Cookies with Personal Information, including data obtained from other sources.
How long do Cookies last? A Cookie can either be a “session” Cookie or a “persistent” Cookie. Session Cookies exist only for so long as you are visiting the applicable Sites and are typically deleted when you exit your web browser. Persistent Cookies exist for a set period of time, for example, up to several months or years. Each time you visit one of the Sites that has implemented a persistent Cookie, the persistent Cookie is renewed and that Cookie will remain active until its predetermined expiration date. You can manually delete persistent Cookies through your browser settings.
Flash cookies differ from other browser cookies regarding the amount and types of data collected and how the data is stored. Your browser will not remove and cannot manage Flash cookies in the same way as other Cookies. To learn about managing your Flash cookie settings, visit the Flash player settings page on Adobe’s website here.
First-party versus third-party Cookies. Cookies may either be “first-party” or “third-party” Cookies. A first-party Cookie allows your web browser to talk to the actual Sites that you are visiting (i.e. this Site). A third-party Cookie allows your web browser to talk to a third-party website, such as the source of an ad that appears on the website you are visiting or a third-party analytics provider. We do not have control over how information gathered by third-party Cookies is used by third parties.
How do you manage Cookies or opt-out? Most browsers automatically accept cookies. You can disable this function by changing your browser settings, but disabling cookies may impact your use and enjoyment of the Sites. Not all features or functions of the Sites may work properly if you disable Cookies. You cannot disable all Cookies, such as Cookies that are essential to the functioning of the Sites.
“Do-Not-Track”. We currently do not respond to “Do Not Track” requests.
Analytics. We use Analytics providers including Google Analytics to collect and process information about your use of the Sites. Google sets cookies on your browser or device, and then your web browser will automatically send information to Google. Google uses this information to provide us with reports that we use to better understand and measure how users interact with our Sites.
Interest-based Advertising. We use third parties and/or service providers to provide interest-based advertising services. These services may serve advertisements on our behalf that are customized based on predictions about your interests generated from your visits to websites (including these Sites) over time and across different websites. The data collected may be associated with your Personal Information. These advertisements may appear on the Site and other websites and may be sent to you via email.
To change your preferences relating to certain online ads or to obtain more information about ad networks and online behavioral advertising, visit National Advertising Initiative Consumer opt-out page or the Digital Advertising Alliance Self-Regulatory Program. Changing your settings with individual browsers or ad networks will not necessarily carry over to other browsers or ad networks. As a result, depending on the opt-outs you request, you may still see our ads. Opting-out of targeted advertising does not opt you out of all ads, just those targeted to you.
Third-Party Sources. We may obtain data about individuals from various third-party companies and public sources and we may combine that data with Personal Information or other data we collect. If we do so, this enhances our existing data about our users, improves our ability to contact you, and enhances our marketing capabilities.
3. PURPOSE FOR COLLECTING PERSONAL INFORMATION
We may use the Personal Information listed above for the following business purposes:
As Stated or Agreed to at the Point of Collection. We may collect and use Personal Information for the purposes stated or agreed-to (or as is obvious) at the point of collection. For example, we use Personal Information to respond to your questions, comments, or complaints. We may also use Personal Information as requested or consented to by you.
Administration. We use Personal Information for administrative purposes, such as managing your accounts, facilitating transactions, to inform our business strategies, to understand the Sites’ demographics and user preferences, for evaluating applications, and managing profiles.